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Vineapolis, 3 Crutchett's Ramp

Ref: IN3002

This Norwich Union Fire Insurance Mark is a replica cast of the original which once stood on the Main Street facing façade of the building but unfortunately stolen when a scaffold was erected around the building.

The Mark shows a figure of Justice seated with a sword, shield and scales. This mark appears to have been one of the last variants issued by the company at the end of the Victorian period and is listed in Wright's The British Fire Mark 1680-1879 as 29P.

 

Fire Insurance Plaques

After the Great Fire of London in 1666, which damaged or destroyed most of the historic city, there grew an urgent need for a more organized response to fires. This led to the creation of the world’s first property insurance policies.

Insurance companies soon realized that it was much cheaper to prevent fires than to pay for the reconstruction of burnt out buildings so they established their own in-house fire brigades, tasked with protecting the buildings covered under policy—and, in many cases, only those buildings.

To distinguish those building which were insured, insurance companies designed their own fire insurance plaques which were then installed on the exterior of the buildings.

Prior to 1865 there was no Fire Brigade as such in Gibraltar, so all firefighting duties were carried out by the Military. The Sanitary Order in Council which set up the Sanitary Commissioners in 1865 placed upon them the responsibility of the prevention and extinction of fires. The Order in Council also authorised the Governor to make from time to time, Rules and Regulations for the extinction and prevention of fires. So although there was never a need to establish private fire brigades as in London for example, insurance companies in Gibraltar nevertheless issued their own fire insurance plaques serving as useful advertisements to those buildings insured by their company.

Today, only a few examples of these unique fire insurance plaques remain.

Victorian Norwich Union Fire Insurance Mark.

Vineapolis, 3 Crutchett's Ramp Image

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